One hidden secret about running a successful business or company is this, “he who spends the most get more of the customers”
This is why businesses and companies spend more on professional digital skills to make their brand outstanding. The most important of them are website design, animated explainer video, copywriting, and marketing.
The key point here is even if you spend on all those skills and exclude marketing then you are not ready to make a fortune. The website, copywriting and explainer animation video won’t get your brand, services, or products to people who need them.
Marketing will!
That is why more than 50% of your money should be channeled into it. As more people see your advert on your products or services, the more customers you get.
But before you go into marketing its best all other parts (website, copywriting, and explainer animation video) are taken care of, so that when people see your advert, those qualities/strategies will make more people buy. People see branding and professionalism in those.
Let me explain this a little bit further if you have a new physical store that offers a service, it’s at a hidden place surrounded by houses and other stores. Even with your beautiful building (website design), nice video to explain your service (explainer video animation), awesome customer agent that convince people to buy your service (copywriting) you are still not getting buyers because it is a new store, nobody knows about your service yet nor where your store is located. Very few people are going to check your store, these are passersby. And only a few will take action.
The only way you get a good number of buyers is when you do marketing and run adverts. In this way, you are putting your store on people’s face and customers who need your service will come to you easily. You got other things in place already so it will be easy to convert a visitor to a buyer.
That is exactly how marketing works!
When you keep marketing, you are putting your brand in people’s faces, this includes people who don’t know about your brand yet.
Let me tell you more;
“If you do not let these people know about you and your services, they will not know to call you. They will go to whomever they have read about, heard about, or seen advertised. These new buyers will be the new king and they will not know of you.”
“Either advertise and continue to advertise or a new breed of customers will arise who will ignore you for one simple reason: they won’t know you exist.”
Remember, that every day a new set of customers appears. Jobs change, kids become adults, interests, lifestyles, and habits are constantly changing. Just keep planting and customers will come.
Whether you like it or not many people still don’t know about Apple, Nike, Samsung, Alibaba, etc. That’s why they keep marketing anytime, any day.
Let me talk more about these qualities;
- Website: The website delivers a strong credibility and marketing message to the audience and helps generate sales. People go online to search for business, products, and services. Your potential customers are always searching, get a website with good SEO to get these customers.
- Animated Explainer Videos: People are lazy to read with too many distractions in today’s world. Animated explainer video explains your business, service, or product in an easy, fun, and engaging way. It makes people understand your product or service easily and perfectly. And also make them take action quickly if it’s done brilliantly.
- Copywriting: Copywriting is the act of writing with the aim to increase brand awareness and ultimately persuade a person or group to take a particular action. It more like psychological writing. When your sales copy is written by a copywriter then it’s just the start to greatness.
- Marketing: Marketing involves promoting your business, company, product, or service to potential customers, people who are likely to buy and turn to customers. To achieve this, you need the website, copywriting, and animated explainer video to make people believe in your brand and see you like a king in the field!
Marketing is the most important aspect of running a business.
This is why businesses and companies dive more into online marketing, although they don’t go into them directly.
Let me explain;
They do online and digital marketing through a marketing expert. This is due to the fact expert have been doing this for a long time and have mastered the skills to a very large extent to get a better result.
CEO and managers can monitor their businesses or companies progress to know if the marketing is in their favor or not, this will determine if they are to continue marketing with that expert or get another marketing expert to handle it or even stop online marketing.
I believe you know the popular Dropbox? They spent $50,000 to tell their story through an animated explainer video. And they got 5million new customers and made over $24 million in revenue. That is how crazy animated explainer video can get you with good marketing skills or a good marketer.
To learn about Facebook marketing yourself from beginner to expert, click HERE.
Else if you are not comfortable handling it or you are scared and want an expert to help you manage and run an advert for your company or business? Both email marketing and Facebook marketing?
Are you in need of a professional web designer or copywriter?
We can help with them all. Kindly get started here.
Do not lose any more customers to your competitors. With animated explainer video you can go ahead of them in no time.
Be it whiteboard or 2D video animation, we got you covered!
